Advancing &
Inspiring Society
Integrated Annual Report 2024
Powering growth
with digitalisation
With the power of 5G, AI, and automation, our Enterprise and Innovation teams work with customers to deliver transformative and impactful solutions - supporting businesses as they scale to succeed in a fast-changing world.
Muhamad Hafizul Muzelan, Account Manager, and Yesotha Surendran, Senior Specialist, IR 4.0/5G Ecosystem, helped reimagine logistics with Malaysia's first 5G-powered AI autonomous warehouse.
Creating meaningful
customer experiences
We are obsessed with our customers, which is why our CelcomDigi Champions serve with dedication - listening, caring, and ensuring you always feel supported and connected to all aspects of your digital life.
Mohd Syahdam Bin Zulkifli and Malathi Murugaiah, Retail Specialists, are proud CelcomDigi Champions delivering our signature customer experience at our newly modernised CelcomDigi Stores.
Connectivity
you can rely on
Our network engineers are always on the ground - listening, testing, and optimising our network to keep customers connected with a superior quality of experience, anytime, anywhere.
From left: Toh Soo Jin, Yasir Azad Ali Bin Mohd Yaseen, Cheong Chen Hoong, Ramzi Bin Mat from Network Engineering & Operations, travelled nationwide as part of Skuad 5G to ensure you get the best network experience with CelcomDigi.
Inspired by the
next generation
We are inspired by our nation's youth and creators - providing the technology and connectivity to help bring bold ideas to life and build a brighter future for all.
Aspiring artist Wilson Ng's 40-foot masterpiece, The Dreamer, now stands tall in Kota Kinabalu - a symbol that dreams can come true. Behind the scenes, Sharidah Binti Sharudin and Liew Chie Bing from Network Engineering & Operations are strengthening Sabah's connectivity, paving the way for future generations to chase their ambitions.
Our commitment
to you
Our customers are at the heart of everything we do. With over 3,000 dedicated employees, we listen, respond, and innovate - always striving to earn your trust, and delight your digital life.
Our annual Customer Obsessed Day 2024, where over 3,000 CDzens connected with 30,000 Malaysians to gather feedback and improve our services at CelcomDigi.
We are
CelcomDigi
We are driven by our purpose of 'Advancing and Inspiring Society' through technology and innovation, with a strong commitment to being an inclusive and responsible business institution.
Our Purpose
'Advancing and Inspiring Society'
Our Vision
To Be The Nationโs Top Telco-Tech Company
As the largest telco today, we are transforming ourselves beyond core connectivity to offer best-in-class customer experiences. With our wide range of product and service offerings, we are committed to leading in digitalisation and innovation, enabling an inclusive and sustainable digital society.
Our Brand Promise
Most Trusted Brand, Built on Customer Excellence
Trust and customer excellence are the foundation of our identity and the driving force behind everything we do. We aspire to be the nation's foremost enabler of digital lives, empowering Malaysian consumers, businesses and society, building a platform for the next generation. We are inspiring new innovation to help Malaysians achieve all their goals โ through new technologies, new experiences, and new ways of working. As we connect more people and places across the country, we are shaping the future and creating a world inspired by you.
CelcomDigi Way:
Our Values
Customer Obsessed
We aim to provide outstanding customer experience for more than 20 million Malaysian consumers and business customers by gaining a deep understanding of their needs, and delivering superior customer experiences across all channels.
Performing Relentlessly
We are building a culture of performance excellence, based on a consistent and solid track record of delivering effectively through new work processes that drive operational efficiency, and a strong belief that together, CDzens are greater than the sum of our parts.
Stronger Together
We draw a richness of perspectives, experiences, and backgrounds from our deep and diverse talent pool, as well as our ability to collaborate and mobilise as one team to drive our purpose and vision, and live our brand.
Responsible and Caring
We are deeply committed to being an inclusive and inspiring company that upholds the highest standards of integrity and business conduct. We act responsibly to create a positive impact for the community and for everyone we engage with.
Our Behaviours
Our nine behaviours set the foundation for how we live our values. They guide us on how we think, work and engage with each other as well as our customers. They inspire us to drive innovation, act with integrity, and build the most trusted brand, fueled by customer excellence.
Customer First
Be Ambitious
Own It & Innovate
We Value Time
Never Give Up
Strength in Diversity
Collaborate with Respect
Do the Right Thing,
the Right Way
Live the Brand
Our Purpose
'Advancing and Inspiring Society'
Our Vision
To Be The Nationโs Top Telco-Tech Company
As the largest telco today, we are transforming ourselves beyond core connectivity to offer best-in-class customer experiences. With our wide range of product and service offerings, we are committed to leading in digitalisation and innovation, enabling an inclusive and sustainable digital society.
Our Brand Promise
Most Trusted Brand, Built on Customer Excellence
Trust and customer excellence are the foundation of our identity and the driving force behind everything we do. We aspire to be the nation's foremost enabler of digital lives, empowering Malaysian consumers, businesses and society, building a platform for the next generation. We are inspiring new innovation to help Malaysians achieve all their goals โ through new technologies, new experiences, and new ways of working. As we connect more people and places across the country, we are shaping the future and creating a world inspired by you.
CelcomDigi Way:
Our Values
Customer Obsessed
We aim to provide outstanding customer experience for more than 20 million Malaysian consumers and business customers by gaining a deep understanding of their needs, and delivering superior customer experiences across all channels.
Performing Relentlessly
We are building a culture of performance excellence, based on a consistent and solid track record of delivering effectively through new work processes that drive operational efficiency, and a strong belief that together, CDzens are greater than the sum of our parts.
Stronger Together
We draw a richness of perspectives, experiences, and backgrounds from our deep and diverse talent pool, as well as our ability to collaborate and mobilise as one team to drive our purpose and vision, and live our brand.
Responsible and Caring
We are deeply committed to being an inclusive and inspiring company that upholds the highest standards of integrity and business conduct. We act responsibly to create a positive impact for the community and for everyone we engage with.
Our Behaviours
Our nine behaviours set the foundation for how we live our values. They guide us on how we think, work and engage with each other as well as our customers. They inspire us to drive innovation, act with integrity, and build the most trusted brand, fueled by customer excellence.
Customer First
Be Ambitious
Own It & Innovate
We Value Time
Never Give Up
Strength in Diversity
Collaborate with Respect
Do the Right Thing,
the Right Way
Live the Brand
Message From
Our Leaders
Chair of the
Boardโs Statement
Dear Shareholders,
CelcomDigi was established with the purpose of โAdvancing and Inspiring Societyโ, and the aspiration to power the country's digital economy as a trusted partner to consumers, businesses and the nation. As Malaysiaโs largest mobile operator and one of its leading corporates, the company faces high expectations to uphold the highest standards in customer experience, governance, sustainability, and shareholder value.
Over the last two years, the company has laid a foundation for future growth as the nationโs most trusted connectivity partner. The Board is pleased with the companyโs progress and is also confident that our continued commitment to focused execution and strong corporate governance will ensure CelcomDigiโs continued success in the dynamic and hypercompetitive telecommunications sector.
YM Tengku Datoโ Sri Azmil Zahruddin
bin Raja Abdul Aziz
Chair of the Board, Non-Independent Non-Executive Director
Chief Executive Officerโs
Review
Dear Shareholders,
2024 was a pivotal year for CelcomDigi. We made significant strides to strengthen market leadership and business momentum, while driving the transformative changes that will enable us to deliver long-term profitable growth. Following our merger, we embarked on one of the most complex integration and transformation programmes to set the future foundation for the business, while continuing to operate in a hyper-competitive market. Our performance in the year continues to prove the strategic value of the merger and paves the way to sustainable, profitable growth as the market leader in this fast moving sector and gives confidence to our shareholders.
As CEO, I am proud of what we have achieved together as Team CelcomDigi. Grounded in our purpose of โAdvancing and Inspiring Societyโ, we are committed to deliver a differentiated experience for our customers. I see this in action every day working alongside incredible colleagues across the country, who embody our unique CelcomDigi culture and way of work. True to our values, CDzens have performed relentlessly to create long-term value for shareholders, and power the company towards our vision of being Malaysiaโs most trusted brand built on customer excellence.
Datuk Idham Nawawi
Chief Executive Officer
Three-Year
Financial Summary
Notes :
- 2022 financial results and financial positions were restated to reflect the measuring period adjustments relating to the finalisation of purchase consideration and reassessment of Purchase Price Allocation exercise relating to the acquisition of Celcom Berhad, in accordance to the MFRS3
- EBITDA excludes the gain or loss on:
- disposal and write-off of property, plant and equipment
- disposal and write-off of intangible assets
- termination of lease
- Yield calculated based on the closing price of RM3.62 as at 31 December 2024
- Key financial ratios for 2022 is calculated based on proforma number assuming acquisition of Celcom Berhad had taken place at the beginning of the financial year
Value Creation Model
Our strategy in delivering on our purpose of โAdvancing and Inspiring Societyโ is integral to enable an inclusive and sustainable digital society. We create value by maximising the positive impact of our operations on all stakeholders. Strengthened by innovation, technology, connectivity, platforms, products, and services, we continue to transform the way our customers live and work.
Performance Review
Financial Capital
Sustained Growth in Postpaid and Home & Fibre, with Steady Postpaid Trajectory and Improving Prepaid Base
Service Revenue (RM million)
Subscribers (โ000)
Intellectual Capital
Enhancing Our Position as a Trusted Brand
In 2024, we strengthened CelcomDigi as a unified corporate brand, reinforcing our role as a trusted partner in connectivity and digital innovation for customers and the nation. Through impactful, customer-focused initiatives, we created meaningful connections that drove real value. CelcomDigi continues to earn industry recognition and prestigious brand awards as we progress.
Introduced a branded platform of Generasi 5G
Won 14 Awards (5 Gold, 4 Silver and 5 Bronze)
The Markies 2024
-
Most Effective Use – Integrated Media (Gold)
CelcomDigi, Reimagine New Era for Malaysia -
Most Effective Use – Digital (Silver)
CelcomDigi Fibre, Innovating Speed Test Ads for Networks with Inconsistent Speeds -
Most Effective Use – Multicultural Marketing (Bronze)
CelcomDigi, Network Journeys
TikTok Awards 2024 - Best Performance Campaign (Gold)
CelcomDigi Fibre, Reimagine Home
The Appies 2024 - Best in B2B (Gold)
CelcomDigi MY5G Series CelcomDigi MY5G Series
Kancil Awards 2024
-
Entertainment Kancil – Use of Original Composition (Gold)
Brand Festive, CelcomDigi NADI -
Entertainment Kancil – Influencer & Co-Creation (Bronze)
CelcomDigi NADI
MEA Awards 2024
-
Excellence in Data-Driven Marketing (Gold)
CelcomDigi Fibre, Reimagine Home with Data Driven Solutions
-
Excellence in Communications/Public Relations (Silver)
CelcomDigi Brand, The Power of the Unthinkable: The CelcomDigi Story
-
Marketing Innovation (Bronze)
CelcomDigi, Reimagine New Era for Malaysia
-
Excellence in Launch Marketing (Bronze)
CelcomDigi Brand, The Power of the Unthinkable: The CelcomDigi Story
2024 MSA Awards
-
Best Use of Radio/Audio (Silver)
CelcomDigi, Reimagine New Era for Malaysia -
Best Use of MSA for Good (Bronze)
CelcomDigi’s ProjekMyMalaysia
MDA Awards 2024 - Best Use of Display/Rich Media (Silver)
CelcomDigi Fibre, Innovating Speed Test Ads for Networks with Inconsistent Speeds
FTSE4Good Bursa Malaysia Index
Achieved 4-star rating A member of ESG indices within the top 25 percentile
Sustainalytics ESG Risk Rating
Ranked Medium Risk
MSCI ESG Rating
Ranked AA
The Edge Billion Ringgit Club 2024
Best CSR initiatives for super big cap companies above RM40bn market capitalisation
MSWG
Top 20 Overall Excellence Award, National Corporate Governance & Sustainability Awards 2024
Manufactured Capital
Network integration and modernisation exercise
Completed
of network integration and modernisation in 2024
Integrated more than
as of December 2024
Improved customer experience in post-consolidated areas
Download speeds:
Up to
improvement
Signal quality:
experienced improvement with an average signal of 3 bars and above
Network-related customer complaints:
reduction
Population coverage
4G LTE
4G LTE-Advanced
network availability
with 24/7, 365 days monitoring of network health
Combined fibre footprint
including Celcom Timur (Sabah)
Average monthly data consumption
Gigabytes (GB) per user
Celcom
Digi
Human Capital
Building a Diverse, Inclusive, Engaged and Responsible Workforce
In 2024, CelcomDigi continued its post-merger journey of strengthening its unique culture, while also enhancing the employee experience. We believe a diverse workforce allows us to serve our customer base more effectively, giving us a competitive edge in the market.
Guided by the CelcomDigi Wayโs values and behaviours, we focused on building a progressive, dynamic, performance-driven organisation, underpinned by a strong emphasis on collaboration, inclusion and customer obsession. Simultaneously, we remained steadfast in our commitment to operate responsibly, strengthening trust in our brand through a culture of transparency, integrity and accountability.
Natural Capital
Key achievements
to
22%
energy efficiency
improvement
High traffic volume maintained
Advanced radio technologies used: Twin Beam, 8T and Massive MIMO
- Developed energy-efficient equipment
- Decommissioned redundant sites
- Optimised resource utilisation
- Reduced energy wastage
to
Improved energy intensity ratio
Social and Relationship Capital
New suppliers who signed the ABC
(FY2023: 242)
Total suppliers who have signed the ABC to date
(FY2023: 2,487)
Total supplier training hours
(FY2023: 23,478)
Number of inspections conducted
Unannounced
(FY2023: 795)
Announced
(FY2023: 10)
Total
(FY2023: 805)
Number of findings
Major
(FY2023: 17)
Minor
(FY2023: 84)
Number of
suppliers terminated
(FY2023: 0)
Number of
suppliers suspended
(FY2023: 1)
Number of
suppliers reinstated
(FY2023: 0)
Number of suppliers awarded contracts
local suppliers
foreign suppliers
Note:
* Number of new suppliers that have signed the ABC has been independently assured by SIRIM QAS International
28th Annual General Meeting
Date
Thursday,
22 May 2025
Time
9.00 a.m.
Meeting Venue
Nexus, Connexion Conference & Event Centre,
Grand Nexus Ballroom (Level 3A), Bangsar South City,
No. 7, Jalan Kerinchi, 59200 Kuala Lumpur
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